If Google does not trust your website, it may not be ranking well.
Google does have humans check out websites for their appearance and that evaluation does seem to go into website rankings:
Why Google’s Panda Algorithm Update Dropped Sites (http://blog.searchenginewatch.com/110304-095114) (blog.searchenginewatch.com)
One key element is whether Google trusts your site. How does Google determine this?
It seems Google is using outside human raters, at least in part, as a form of quality assurance. Singhal said they asked raters questions like Would you be comfortable giving this site your credit card? Would you be comfortable giving medicine prescribed by this site to your kids?
Cutts said other questions Google asked to establish trust include…
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